Jury Research Services:
Mock Trial Research
Mock trial exercises are customized to address the needs and concerns of each case. Test key themes, assess damages, evaluate witnesses and otherwise understand jurors’ view of the case through panels of surrogate jurors matched to the trial venue and recruited to participate in one-day or multi-day exercises. Jurors hear argumentative presentations from each side of the case and provide feedback on case perceptions, verdict preference, and damages assessment through a series of written questionnaires. Research observers view small-panel deliberations which follow the case presentations and offer insight into the impact of group dynamics and jurors’ collective group verdict decisions. Following deliberations, jurors participate in a guided focus session to address key issues, decision-making processes and any information not offered in presentations (e.g. information subject to motions in limine.)
Mock Bench Research
To prepare for a bench trial, research is conducted to understand how judges make decisions on critical issues in your case. A surrogate judge, or panel of surrogate judges, matched to the background of the judge presiding at trial hear arguments from both sides of the case. After considering the evidence and reaching their decision, judges are interviewed to gain insight into their decision-making process and suggestions for emphasizing strengths and correcting weaknesses in the case for trial.
Mock Arbitration Research
Understanding arbitrators’ view of your case can be researched through mock arbitration exercises. This research follows the decision-making processes of a surrogate arbitration panel matched to the backgrounds and experiences of the arbitrators selected to hear your case. Arguments are offered from both sides and research observers view the panel’s discussions on the issues and of their decisions. Arbitrators are then interviewed to further assess the main factors of their decisions and provide advice on finalizing your case for official arbitration.
Hourly Engagement Services:
Witness Deposition Evaluations
Transcript or videotaped deposition testimony is reviewed, assessed and evaluated on an hourly basis to identify strengths and weaknesses of communication skills. A written deliverable details recommendations for preparation or cross-examination of each witness.
Witness Communication Training
Hourly, live training sessions are held to address behavioral and communication style with witnesses. Sessions are conducted with a member of the trial team and involve review of the case, concerns of the witness and practice direct/cross examination. Sessions may be videotaped to improve witness recognition of strengths and weaknesses.
Provide strategic evaluation of case issues and offer recommendations for themes/strategies to effectively educate and persuade jurors in the trial venue.
Juror Background Research
Social media research is conducted on jurors called for service at trial to supplement information received in voir dire. Research may be conducted before trial, or in some instances, on the day of jury selection. A written deliverable of the findings is provided, with areas of concern noted and recommendations for follow-up voir dire inquiry.
Juror Questionnaire Evaluation and Ranking
Standard juror questionnaires and/or supplemental juror questionnaires, submitted to the Court by jurors before service, are reviewed, analyzed and ranked for potential impact and verdict orientation. A deliverable is provided of the analysis for preparation of jury selection and use at trial.
In-Court Jury Selection
In-court jury selection assistance is provided based on a theoretical juror profile, experience and venue knowledge. In the case where sufficient data was collected from a research exercise, that profile will be used in offering strategic recommendations for jury selection.
Daily observation and analysis of court proceedings, witness effectiveness, and juror reactions are offered on an hourly basis throughout the trial process.
To test jurors’ assessment of trial testimony and evidence, surrogate jurors matching those on the trial jury panel attend trial proceedings daily. These shadow jurors provide feedback on case issues including their evaluation of attorney statements, witness testimony, evidence and any demonstratives used at trial. Daily debriefings with the jurors are conducted during breaks and at the end of the trial day. Information from those debriefings will be provided to the trial team daily. Through this exercise, jurors’ decision-making process can be evaluated and feedback offered may be used to finalize strategy for the remainder of the trial.
Juror View Consulting offers a wide variety of Continuing Legal Education courses covering topics including:
Trial Team Diversity